Course Outline

The Digital Cadet course has been developed to give you a significant knowledge and skills advantage in establishing your digital media career. Three units are interwoven to keep the course interesting and challenging over the 3 weeks.

Market Knowledge, Practical Skills, Industry Introduction

Unit 1. Market Knowledge

  1. Digital Marketing History
  2. Australian Market Landscape
  3. Latest Facts & Trends
  4. The Creative Difference
  5. Campaign Processes
  6. Campaign Strategies
  7. Research Methods
  8. Universal Search
  9. Impact of Web 2.0
  10. Mobile Marketing

Unit 2. Practical Skills

  1. Creating Campaign Material Instructions
  2. Developing Digital Media Plans
  3. Campaign Reporting & Optimisation
  4. Creating Sales Proposals
  5. Formulas for planning and evaluating media
  6. Presentation Skills
  7. Using Industry Recognised Research Tools
  8. SEM (Search Engine Marketing)
  9. Market Leading AdServing Tools
  10. Introduction to Sales & Presentation Skills

Unit 3. Industry Employment

  1. Interactive presentations from Australia’s leading digital marketers - your potential employers during the course.
  2. Industry employment interviews with leading digital organisations

The digital cadet program is a fantastic initiative offering candid exposure and industry insight into the world of digital communications. It is a fast paced, hybrid journey through the nuts and bolts of internet advertising, planning, buying and tracking. This course supplied me with the opportunity to now confidently enter the digital workforce with the skills and knowledge necessary to grow and succeed in the Industry.

The program has provided me the chance to meet with some of the industry’s leading publisher, agency figures and firms. Not only allowing me to get a raw and authentic insight into the different parallels of Digital communications, the program has also bore the opportunity to network myself among these impressive guest speakers.

If you are serious about a digital future, than your future should start at digital cadet.

Justin Golledge, emitch Digital Media Executive
November 2007 Digital Cadet

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  • Got Questions?
    Contact the Course Director for more information.
    Brendon Cropper
    Course Director
    02 9977 3025