Course Outline

The Digital Cadet course has been developed to give you a significant knowledge and skills advantage in establishing your digital media career. Three units are interwoven to keep the course interesting and challenging over the 3 weeks.

Market Knowledge, Practical Skills, Industry Introduction

Unit 1. Market Knowledge

  1. Digital Marketing History
  2. Australian Market Landscape
  3. Latest Facts & Trends
  4. The Creative Difference
  5. Campaign Processes
  6. Campaign Strategies
  7. Research Methods
  8. Universal Search
  9. Impact of Web 2.0
  10. Mobile Marketing

Unit 2. Practical Skills

  1. Creating Campaign Material Instructions
  2. Developing Digital Media Plans
  3. Campaign Reporting & Optimisation
  4. Creating Sales Proposals
  5. Formulas for planning and evaluating media
  6. Presentation Skills
  7. Using Industry Recognised Research Tools
  8. SEM (Search Engine Marketing)
  9. Market Leading AdServing Tools
  10. Introduction to Sales & Presentation Skills

Unit 3. Industry Employment

  1. Interactive presentations from Australia’s leading digital marketers - your potential employers during the course.
  2. Industry employment interviews with leading digital organisations

I have never been involved in a more concise, relevant education program than the Digital Cadet program.

Everything that you’re expected to know when entering a job within the digital media industry is taught to you here, and it's taught well!

From standard formulas and advertising concepts, to real life perspectives and lessons presented by those who run the industry.

Digital Cadet taught me what I needed to know and truly set me up for a career in digital media - I couldn't be happier.

Bryan Collis - DWA Media Campaign Manager, July 2009 Digital Cadet

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  • Got Questions?
    Contact the Course Director for more information.
    Brendon Cropper
    Course Director
    1300 908 558