Market Demand

There is a recognised lack of trained professionals holding back Australia's digital media industry. Agencies and media owners have an insatiable demand for experienced, well-trained people. Digital Cadet will arm you to meet their needs.

From the Australian Financial Review, April 16 2007:

The rapid growth of the $1 billion online advertising market is creating an increasingly chronic shortage of people who know how to plan and run online media campaigns.

Neil Shoebridge, Australian Financial Review.

The online ad market's key limitation is its shortage of experienced online media practitioners.

Lee Stephens, CEO emitch, a division of Mitchell Communications Group

The resourcing of agencies and the ability to find skilled people is very problematic. It's holding the market, as advertisers struggle to get the help they need to execute online ad campaigns.

Jack Matthews, CEO Fairfax Digital Media.

The digital cadet course was a fun & information packed program that gave me the knowledge, skills and contacts I needed to find employment in the growing Digital Media Industry.

Billy Robinson , Columbus Search Analyst March 2008 Digital Cadet Student